Tesco: Skips vs Frazzles

Brief

Amplify Tesco’s Centenary campaign – ‘Prices that take you back’ – on social.

Solution

We used interactive social – especially polls – so people could choose which nostalgic snack to discount: Skips or Frazzles. Skips won.

Results

• Our social posts smashed all platform benchmarks 

• Skips sold out within 4 days after the winner (and discount) was announced – purely because of a social activation

• At Facebook’s presentation for the 2019 Cannes Festival, COO Sheryl Sandberg featured the activation as a “best in class” example of brands using Instagram

• Twitter made it their Campaign of the Year

• The campaign overall 

  • Saw Tesco’s highest-ever-recorded campaign ROI of £1 : £3.10

  • Improved Tesco’s Brand Image, including +19% in “Tesco has price reductions on products that matter to me”