Building on DHL’s immense knowledge of exporting and international shipping, we took the initiative to ‘lead the export conversation online’ through social and digital channels:

• The DHL Guide, a dedicated website with practical international trade advice such as destination guides

• @dhlexpressuk – a Twitter feed with daily export news and tips

• Weekly EDMs

• 50+ YouTube videos with advice on opportunities for British businesses in countries like South Africa, Customs advice tips, and inspirational insights

• Supporting content on SlideShare, Pinterest, Google+, and Scribd

By May 2014, DHL recorded a 7% increase in SME customers. Traffic to the DHL Guide increased 230% year-on-year and calls to DHL’s team of export advisors increased by 50%. DHL Express UK’s market share grew from 47% in 2013 to over 50%, a year ahead of target.

In November 2014, the campaign won the B2B Marketing Award for best use of social media.