Tesco: Clubcard Prices Cup
June 2021
How can we amplify Tesco’s Clubcard Prices activities on social?
Based on the insight that people especially love Tesco Clubcard for the deals it gets them on big brands, we gave people the chance to vote for their favourite Clubcard deals. 15 rounds on Twitter, with voting by write-in.
Results:
The campaign and related products trended on Twitter (with no promoted hashtag) for 7/10 days of the activation, resulting in extensive additional conversation
8.8k+ comments
Net sentiment: +87
Inspired huge further debates in the comments around favourite brands and deals
Shortlisted for the 2022 Marketing Week Awards (Social Media)